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The purpose of a resume is to secure you an interview. The purpose of an interview is for recruiters, line managers and executives to gain insight into your a) interpersonal skills, b) ability to lead and persuade others, c) logic when tackling issues, d) propensity to think creatively and finally e) whether you’ll add value to their team or organization. Even before you set foot in the interview, the story-based resume has already given the reader insight into points a→e.
You’ll land more interviews.
Hiring managers want to know how a candidate thinks and acts. Normally they have to invest time in interviewing a candidate to get answers to their questions. With a story-based resume, hiring managers glean answers to their fundamental questions up front. That makes the decision to interview you an easy one.
You’ll perform better in interview.
Talking through your stories with your consultant will help you better articulate them when the pressure is on. Many clients find that seeing their stories filtered through the lens of an outside observer allows them to view their career from the outside→in for the first time.
Your resume will go on impressing stakeholders after you’ve left the interview.
Not everyone who weighs in on hiring decisions will have a chance to meet you in person (and not everyone who interviews you will remember the conversation in detail days or weeks later). The story-based resume looks good, reads well and stands out because it’s built using relatable stories rather than mindless buzzwords or job description excerpts.