A/B Testing. Fake Resume, Real Results.*

Overview.Step 1. Define your A/B test.Step 2. Rewrite your resume.Step 3. Create resume variations.Step 4. Interview & mine HR for info.Step 5. Analyze your results.Step 6. Make a move. Overview. Resume A/B Testing involves sending out a fake version of your resume to get answers to your most critical questions like, ‘Should I go back […]

Always Be Closing. The job interview.*

What’s more reviled than wet socks, bad wifi or Mondays – it’s going for the close in a job interview. That means actually asking for the job. Most people are reluctant to do that.The problem is that if you don’t say that you want the job, your chances of getting the offer drop by 20-100%. SHOW ME HOW TO CLOSE >

How to find a new job or career path.*

Overview.Step 1. Define your goal.Step 2. Pinpoint Roles.Step 3. Broaden your search. Overview. Having a great career is a sales job. By that I mean that your career progression is entirely down to your ability to identify the right roles and successfully sell yourself into those positions. Even though you might be focused on landing your […]