Learn the Rules First so You Can Break Them Like a Pro

I was recently quoted as saying, I don’t care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big if before my not giving of said shit. Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.

Professional Bio Writing Service.

Having a meaningful and memorable professional bio used to be common among authors and motivational speakers, but today professional bios are a near requirement. Social media bio section: Professionals often need a longer bio for sites like LinkedIn and a shorter version for Twitter. Job search: Employers routinely look at job seekers’ online bios. Marketing […]

A/B Testing. Fake Resume, Real Results.*

Overview.Step 1. Define your A/B test.Step 2. Rewrite your resume.Step 3. Create resume variations.Step 4. Interview & mine HR for info.Step 5. Analyze your results.Step 6. Make a move. Overview. Resume A/B Testing involves sending out a fake version of your resume to get answers to your most critical questions like, ‘Should I go back […]

Is an EMBA or Part-time MBA worth it?*

Overview.Career advancement is a sales job.Due diligence & planning.Step 1. Define your short-term goal & pinpoint your next role.Step 2. Verify that you need an MBA to secure your next role.Step 3. Leverage your EMBA or Part-time MBA.Step 4. Target EMBA programs. Overview. Is an EMBA or Part-time MBA worth my while? How can I leverage […]

Always Be Closing. The job interview.*

What’s more reviled than wet socks, bad wifi or Mondays – it’s going for the close in a job interview. That means actually asking for the job. Most people are reluctant to do that.The problem is that if you don’t say that you want the job, your chances of getting the offer drop by 20-100%. SHOW ME HOW TO CLOSE >

How to find a new job or career path.*

Overview.Step 1. Define your goal.Step 2. Pinpoint Roles.Step 3. Broaden your search. Overview. Having a great career is a sales job. By that I mean that your career progression is entirely down to your ability to identify the right roles and successfully sell yourself into those positions. Even though you might be focused on landing your […]